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URLs: must have or and up to 2,000 characters.Description: Use 100 characters to avoid truncation (300 character max).Headline: up to 200 but 70 characters recommended to avoid truncation.Intro text: 150 characters (600 max but 150 recommended to avoid truncation).Ad Specs for Single Image Ads Character lengths: They tie text and imagery together to create a cohesive message for your brand. Here are the LinkedIn ad specs for each format:Īs sponsored content, Single Image Ads appear in news feeds and are one of the most-used LinkedIn Ad formats. Sponsored Messaging allows you to DM LinkedIn users via Message Ads or contact them via chatbot-style Conversation Ads. Sponsored Content allows you to promote a post in the LinkedIn news feed using: Single Image Ads, Carousel Ads, Single Video Ads, Text Ads, and Dynamic Ads. Firstly, there are seven types of LinkedIn Ads, and these are either Sponsored Content or Sponsored Messaging ads. Here is your guide on how to create LinkedIn Ads, including our expert tips. Are you leveraging LinkedIn for your paid marketing strategy? You’re likely thinking about LinkedIn ad specs as you plan your campaign.
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